Times Square Preview of Benefit's New Mascara

This Friday, June 10th, is not your average Friday. Yes, it's pay day, but there's another reason we've been rapturously counting down and waiting for it to come. June 10th is our one-day-only prelaunch of Benefit's brand-new mascara, They're Real. It features a jet-black 4-in-1 formula that lengthens, lifts, curls, and volumizes. And, what would a mascara be without an amazing mode of application? Benefit's They're Real is equipped with an innovative ball-tipped brush that adds drama at every angle (much more on this below).

Lucky New York City clients will be able to purchase Benefit's latest mascara at Sephora Times Square—an entire month before it officially becomes available in stores. You'll be able to test out its specially designed brush that lets you go horizontal (grabbing lashes close to the root) and vertical (a custom tip lifts and defines even the tiniest lashes). With Benefit's amazing clinicals based on a consumer panel survey, 94% saw dramatic length,90% saw base-to-tip curl, and 100% saw long-wearing results, we're anticipating this will blow out.


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