Living in Los Angeles, dressing for Bondi Beach

Can be folded back into winter in Australia, but with Memorial Day just around the corner in the United States, Nicky Zimmermann has thought the time was right to open a store in Los Angeles. "We are always trying to get that feeling of memory of an idyllic summer day, and how that made you feel. The summer is our season, "the designer of the eponymous says collection swimwear from his house in Tamarama, Sydney, right out of Bondi Beach. You can be away from California, but the West Coast, he said, always makes you feel at home. "Whenever I'm in Los Angeles, I'm very comfortable there. It's very much like Sydney. The line is different from what is already available there, but it's definitely still fits in, "said of Robertson Boulevard airy boutique.

The new store (the first stateside) offers a mix of swimwear signature Zimmermann, accompanying the resort-wear and ready-to-wear Collections. "So many people start just doing swimsuits," Zimmerman said, referring to the competitive market and seasonal. "But we started as a company prêt, and swimming is always come from our clothes and what we do. That gives you something different. " This ethos has informed design swimsuits with some attention on fashion — more than just skin-nude sex appeal. "We are definitely on a very fashionable to swim and [customers] know to come to us for that." If the bikini can always be their best seller, a new focus can take possession. "In Australia, we sell one-pieces really well. It is something that we have focused on in the last couple of seasons. They're very nice corset, very sexy, embellished with lace details. Surely we have a market for this. " The swimwear is balanced with the hymn of the day to the medication. The new collection called Halcyon Days was just shown to Rosemont of fashion week in Sydney Australia (left, behind the scenes preparing models for the runway). The new features offered textured natural fibres, linen and silk slub materials that are ideal for the day with a feeling of light, summery. "I design for the girl who is just outside my door at Tamarama and Bondi. She is not only beautiful, but she is really nifty and cool. Who is the girl that I think about when I'm designing and choosing the color prints and thinking. And now it is the same girl I see when I come to Los Angeles "

Zimmermann is now open at 110 s. Robertson Blvd., Los Angeles, (310) 277-9680,.

Photo: courtesy of Zimmermann

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